Tag Archives: social media

3 Ways I Check Engagement on Twitter

1. Who are you talking to?

When someone follows me I always go to their page, check if they have a bio and photo and then start to look through some of their recent tweets. I want to make sure they are someone who is interesting and add value, but sometimes even more important than that I want to know if they are conversationalists. Do they have any @ replies? Do they RT others? Are they just automatically feeding links from their Facebook or blog? I like to interact and follow real people.

2. Who is talking to them or about them?

The next step is getting on search.twitter.com and looking for @ replies to this person. Are people interested in what this person has to say? I want to know if people are answering or paying attention. A one sided conversation isn’t helpful to me (aka answering every question a celebrity asks). I don’t count @ replies but I definitely check out the stream and notice if you haven’t had a mention in two weeks.

3. What Twitter lists are you on?

I really like the Twitter list function, but maybe not for the same reasons as others. Often people view individual lists and compare the people who are listed together, or they expect people to follow lists they build as a recommended group to watch. Typically I’m more interested in visiting a page and looking at all the lists someone has been placed on. It helps create a profile of that user. It’s also helpful because it tells the story of outside perception versus self-perception that particular person might have. Their bio might tell you what they think they stand for but when you read through the 100+ lists they’ve been placed on you can start to see how others perceive them. Someone who is on lots of lists is usually someone who is engaged and values community.

How do you check engagement on Twitter? Is this important to you when building your network?

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It’s Happening: FutureMidwest

A couple weeks ago I attended FutureMidwest a “technology and knowledge” conference held in Royal Oak, Michigan. They did a fantastic job with programming and the event overall. There were some short key lessons I wanted to share that I took away from the speakers.

Online integration forces listening. Tim Schaden, CEO of Fluency Media gave a presentation on the importance of integration in improving your listening and overall communication. He encouraged all channels, services, agencies and internal teams to work together. This is something that I think is overlooked in many companies. Do you really need ten different Twitter accounts run by each department?

Blagica Bottigliero shared the importance of community building and also reminded me of the power in story telling. Her talk about the Gal’s Guide was filled with emotion and passion. She was able to share the story of the site by telling several shorter stories from her life and past experiences. I think that I need to start focus more on storytelling in my speeches.

Social media is forcing PR back to its roots. — Beth Harte of Serengeti Communications, gave a presentation focused on how to integrate “people relations” into online public relations, marketing communications and social media strategies. Beth encouraged PR pros to know ROI because this not just a practice for marketers. Also, ask yourself the question – how do these tactics help my strategies. If you can can’t answer that your campaign is a waste of time and money.

Ken Burbary who is the Head of the Digital Strategy and Social Media practice at Ernst & Young gave a killer presentation on monitoring online analytics. I really couldn’t even begin to do his preso justice in such a short recap so instead it out on slideshare.

A large part of this conference was also focused on the revitalization of the Detroit community through not only technology but a united community. The messages of bringing Detroit back to a level of respect that it deserves reminded me a lot of my hometown, the lovely Cleveland. I’m not trying to say the cities are in the same situation, but I still related to what these leaders were trying to accomplish for the Detroit neighborhood.

This video will give you a better idea of what I’m trying to convey. They played it before the Friday night keynote speaker. I got chills and again, I’m not even from Detroit. Again, totally awesome conference – hope next year it can expand to truly encompass more of the Midwest scene. This conference could turn into something even bigger than originally imagined.

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Filed under Communications, Technology

Networking, So Classic.

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I struggle at times to explain to my parents and some [ahem] older friends the world of social networking. Yes, there are such things as tweet-ups and yes, I do meet with people in person that I first met online. If you an avid user of these online tools this may seem very normal. If you are my father who doesn’t even have an email account, it’s not only foreign but also perhaps a bit frightening. There is a certain amount of distrust for him with the internet. Stories of children being abducted by people they met in chat rooms comes to mind. I realize that not everyone sees these online networks the same way I do.

It has been my experience that social networking is really not that different from traditional networking. It’s an old game but the tools and platform are just evolving. We meet people in the places we hang out, work, spend time, etc. So instead of hanging out at a local coffee shop, I’m spending my time on Twitter. There is etiquette to interacting with people. The rules of networking are still there. You meet people and build trust gradually.

So many of the people that I first meet online I’ve later met in person. I never feel as though I’m meeting a “stranger” for coffee or lunch. These are people that exist in my network already. Perhaps my friend has met them before or I’ve seen them at an event. I don’t want you to think that I don’t value meeting people in “real life.” In fact, I find it’s very important and part of what makes social media a great tool to assist in meeting new contacts in person.

It’s not just people like my parents who get confused on how social networking sites work. Students also get a mixed message. They are told they should be participating in social media because there are job offers, chances to meet professionals and other opportunities. This is true, however no one seems to follow up with the second part of that message. The rewards of social media are not for just being a member or participant of x, y, z site. You must be engaged and understand how the system works. The classic staples of networking still apply online. Focusing on relationships over time is so important.

What are your thoughts? Do you view more traditional networking the same way you view social networking sites? Is this typically a generational phenomenon in your opinion?

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Seeking a Student: Social Media 101

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I need your help to find a student in Columbus.

This quarter I’m taking a psychology course (part of my Deaf studies minor). Everyone in the class is designing a project using operant conditioning to teach something new. For my project I would like to teach someone how to use a social networking site such as Twitter, Facebook, LinkedIn, etc.

I realize that many of these sites require more training than just the basic “how to” steps of creating and using an account. For my project specifically I need to work on the basics, but I would be happy to fill in the missing steps as well so both parties can benefit. The complexities of online etiquette and relationship building would come second.

My ideal candidate is…

  1. Completely unfamiliar with the chosen site. They have never been on it before or created an account previously. This will be something completely foreign to them.
  2. It should not be a digital native. I don’t want to say I want someone “old” for this experiment, but I also don’t want a younger person overly familiar with computers.
  3. I need this to be someone in Columbus who is willing to meet up with me for a couple hours during the next 5-6 weeks. I can be flexible in choosing a meeting location.
  4. It would be great if I found someone who really wants to learn. I chose this project because of its real life application. I know there is a demand for this knowledge and I want to help someone learn who in return is helping me.

Do you know someone who fits these qualifications? Please let me know so I can set something up with them and feel free to pass this information along to a friend. Thanks!

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Filed under College Life, Columbus