I’m always telling people about how Never Eat Alone by Keith Ferrazzi is my favourite business book. It made me cry (not sure if that’s a normal reaction). It was a gift from my best friend senior year of college. Ferrazzi put into words exactly what I had on my mind, but didn’t know how to say at the time. He validated the way I feel about networking and relationships.
Here are a few beautiful lessons I’ve learned from that book, and just from living. I hope they’re insightful or relatable for you.
Give to others without expecting something in return. Give your time and talent. Help connect people, teach someone, give someone a recommendation or advice. Don’t ask, “What will this action deliver me in return?” as a condition of choosing to help someone. Give selflessly, and your life will be richer. I swear by this tip.
Never attend a “networking” event. Every event is a networking event. In fact, life is one big networking event. I love Ferrazzi’s approach to networking as a lifestyle and I’ve tried to adopt this same attitude.
Understand and ‘see’ relationships. I refer to this as my “online stalking tip.” The internet has A LOT of information (if you haven’t figured that out by now) so use it to your advantage. Understand how people are connected. Research what they do, learn their story and see who their friends are. Be driven by relationships before and after meeting new people.
Be genuine and interested. Gosh this one is important. If you are hitting on tips 1-3 and mucking up this one you could get in trouble. I would give you the advice of ‘fake it till you make it,’ but I’m not sure if that applies here. Please be genuine in all that you do. It will help your relationships thrive.
Have you read Never Eat Alone? What advice would you add to this list?