How do you get others talking about you online?
cc license, h20series
Having a presence in social media is starting to become the standard for companies. Creating a Twitter account for your organization won’t get you the same bonus points it did just a year ago.
Now consumers are focused on the companies that not only are able to use the tools but also understand the power behind them. Being a social brand is not necessarily measured by your follower numbers. Social brands are driven by personality and connect with their networks on a more meaningful level.
When I think of social brands I think of brands you would not just recommend but actually go out of your way to endorse. I love recommending local restaurants that are active on social networks. They manage to stay at the top of my mind. I like talking about them because I know that someone who works there is reading what I’m saying and cares.
I’m betting a lot of my Columbus friends follow @jenisicecreams on Twitter – a great example of a social brand. They share pictures that others tweet of their ice cream, they respond when you both talk to them or about them. They have fun and sometimes randomly tweet “scoop scoop” just because they can. They not only engage but also have their own persona online.
I crave authenticity and originality from my brands and companies now. Running a contest where you have to retweet a message to win has been done many times. Brands that are thinking creatively stand out now. How can companies incorporate geolocation and mobile technology into a campaign?
My point is, just showing up isn’t enough anymore. What will you do to stand out?
Tomorrow is Central Ohio PaRtners Conference. I’ve been part of a team working over the last several months to make this student conference come alive. If you are a PR, communication or business student in the sate of Ohio (especially Columbus) you should be at this event. There will be about 40 professionals in attendance from a variety of industries and backgrounds. We have 12 sessions you can choose from throughout the day. Check out the lineup here and be sure to follow the conversation on Twitter: #ocpartners
This is is simple (and awesome). Follow @ListWatcher on Twitter and receive a DM when you are added to a new list or taken off one. I’m obsessed. Sometimes there is a slight delay but I think it’s been catching all updates and changes so far. Thanks @SeanMalarkey for sharing this tip.
I learned about a new site called Gal’s Guide after hearing its creator Blagica Bottigliero speak at FutureMidwest last weekend. It is designed to help young women who are relocating or moving to a new city after graduation. Although Blagica writes from her Chicago experiences the blog has now grown to includes guides to several cities. Love the community building and the mission.
What are you favorite picks of the week?
Things I’m digging this week both online and just in general…
20 Something Bloggers — heard some buzz about this community through friends on Twitter. I’ve only started learning about the group but I’ve already been impressed by how welcoming everyone is. I had a comment on my last blog post within the first 24 hours of registering. You do have to request to join, they require you are that you are 20 and actually have a blog. Worth checking out if you are indeed a 20 something blogger.
Raising Kids to Be Entrepreneurs — video from a talk given by Cameron Herold at TEDx Edmonton. I don’t know Cameron but I’m a fan of TED and really enjoyed his topic choice. It reminded me of my own Dad and the business lessons he taught (or always tried to teach) me growing up. Take a few minutes to watch the video start to end. I think it’s an important topic, I’m curious if others agree.
Da Levee — new Columbus restaurant delivering a taste of New Orleans to the Short North. I’ve only had the chance to visit one time for lunch so far but plan on returning again soon. Really delicious Cajun/Creole food. It’s the prefect amount of spice. The buttery garlic bread they served with my etouffee was also a memorable highlight. I’m getting hungry thinking about it now. Hit them up on Facebook for more info.
FutureMidwest — according to the site it’s the region’s largest two-day technology conference (April 16-17). I’m headed there this weekend to check it out and meet some cool peeps. Check out the list of speakers and let me know if you’re interested in making some last minute travel plans from Columbus. Anyone is more then welcome to come along. I like having a driving buddy. You can also check them out on Twitter @FutureMidwest
So tell me, what are you digging this week?
cc license, Sektormedia
I’ve been struggling on how to even begin describing my first SXSW interactive experience from this past week. It’s important for me to blog because I believe in the power of sharing good ideas and exchanging knowledge, so I’ll try my best. I had an amazing time and it’s hard to fully convey the reasons I know this was an extremely valuable trip. It pieced together a lot of things for me and the timing (my senior year of college) couldn’t have been any better.
Despite knowing a handful of people going to Austin for SXSWi this was a trip I took alone. I made plans to stay with a friend of a friend who I had never met before and got permission from my professors to leave early before finals. This was my not only my first SXSWi but also my first visit to Austin. I had a vague idea of what to expect but overall decided to stick with a “go with the flow” attitude. I described my game plan to some friends as “organized chaos.”
I tried to do my homework before I went. I talked to people who had attended SXSW in previous years, emailed some online tweeps I wanted to meet, picked out the sessions that looked interesting and ordered my personal business cards. When the time came to leave I was still anxious but feeling more confident I knew what to do and could rock out SXSWi.
My first three days flew by. I seriously couldn’t even tell you what happened when, who I met what we did (no not because I was drinking too much). It was intense. Since I was traveling alone I was constantly being forced to meet new people. I loved it every moment of it. I bounced from group to group and made a ton of new friends. Also taking time to meet people I had only ever communicated with online.
hanging out w/ new friend @vero
Several people told me it’s the people you meet not the sessions or speakers that really make your time in Austin worthwhile. While I attended some great sessions, I would still have to agree. I’m walking away with the feeling that some of the people I met will become lifelong friends (thank goodness for social media keeping us connected). It sounds cliché but it’s true. I valued the feeling of being surrounded by people who want to go out and change the world. I think that was another key piece of this trip; the opportunity to meet a group of people who understood the importance of looking ahead the future.
I plan on blogging more of my thoughts from the trip soon. I did write up a post for The Next Great Generation called Embracing Your Gen Y Status: SXSWi Edition if you want to check that out. Visit here again soon for more updates.
cc license, jeremy.wilburn
Last week was our Otterbein Cardinal Career Luncheon. It’s a networking lunch that alumni relations and career services sponsor each year for junior and seniors. I had a chance to sit and talk with public relations and marketing pro Crystal Olig from Oxiem. She is an excellent role model and has some great insights on our generation. I wanted to share some of the advice I gathered from our talk.
1. Try to be honest when you run into with someone. The nature of business is that you may have to see former clients, or perhaps a potential client that didn’t sign with your agency. Smile and be courteous, but also be honest. Don’t be silly and pretend you don’t remember them. Wish them the best of luck in their future business and remain genuine.
2. Ask for business card from everyone. This was Crystal’s advice especially for large networking events and conferences. Even if someone is about to turn their shoulder and exit the conversation, ask for that business card before they go. You will surprise people when you follow up later, because not everyone takes that extra step.
3. Never turn down an invitation to a networking event when you are new somewhere. Crystal relocated to Columbus earlier last year and worked to make connections and start meeting locals. Unless you are unavailable that night make an effort to take all invites to network and get out. She joked that you should take invites from boring people too because they might have really fun friends you can meet.
4. Find some newsletter publications that relate to your career field or goals. I subscribe to blogs and follow articles shared on by my network on Twitter, but I don’t currently subscribe to any newsletters. I thought this was a smart tip for students looking to learn and a good way to stay current on trends from a reliable source.
You can learn more about Crystal by following her on Twitter or check out her site whY genY. This post is my version of a Gen Y thank you note to her.